ABOUT
A Career in Movement, Ceremony & Creative Direction
Kerrie Hayes is a creative leader in Australian entertainment—shaping moments that move people through contemporary movement, refined staging, and calm, intuitive direction.
ABOUT
Australia Day Live
She is currently part of the creative team for Australia Day Live, serving as Choreographer and Broadcast Movement Director. In this role, she shapes the way performers move through one of the nation's most-watched annual broadcasts.
Championing First Nations Talent
Championing First Nations talent is central to her practice. Kerrie works closely with emerging and established Indigenous artists, ensuring their voices, stories, and cultural leadership are represented with respect, authenticity, and prominence.
Calm leadership, creative intuition, and a commitment to resonance define her approach
National NAIDOC Awards
Kerrie also works on the National NAIDOC Awards and other significant First Nations events — major cultural celebrations honouring Indigenous excellence, leadership, and storytelling.
Kerrie also works on the National NAIDOC Awards and other significant First Nations events — major cultural celebrations honouring Indigenous excellence, leadership, and storytelling.
Early Career: The National Rock Eisteddfod
A defining achievement in her early career was her role as Co-Founder of the National Rock Eisteddfod, a youth performing arts movement that grew into one of Australia's most loved cultural programs.
Official Opening of Stadium Australia
Kerrie also produced the Official Opening of Stadium Australia, the Sydney Olympic Games Stadium—a landmark national broadcast event combining mass movement, ceremony, and large-scale staging.
A Career Rooted in Performance
Her background as a professional dancer in theatre, film, and television informs every project — from how performers move through space to the rhythm of a ceremony unfolding.
A standout moment in her performance career was her role as the featured dancer and trampolinist in the award-winning Elton John video clip "Sad Songs (Say So Much)," showcasing her athleticism and artistry on an international stage.
AFL Grand Final & ANZAC Day Ceremonies
Kerrie spent a significant tenure producing AFL Grand Final Ceremonies, ANZAC Day Ceremonies, and other AFL Marque events. Her work has shaped the ceremonial language of Australia's biggest sporting events, delivering national moments watched by millions.
She also presented the Formula One Grand Prix big race build-ups, with high-energy openings that capture the intensity and spectacle of race day.
Testimonials
- — Ric Birch, Sydney Olympics DirectorKerrie's vision transformed the Rock Eisteddfod into a sophisticated, art-driven national showcase."
- — Ross Oakley, Former CEO ASLKerrie brought a level of creativity, professionalism and innovation to AFL ceremonies that set a new benchmark for the league. Her work shaped the Grand Final experience for a generation of fans.
Creative Consulting
Event Management
Kerrie provides creative guidance for organisations seeking clarity, structure, and elevated outcomes.
Her consulting spans concept refinement, staging, performance direction, and event flow — with a strong focus on championing First Nations talent and ensuring culturally respectful creative processes.
Kerrie collaborates on performances for some of Australia's most important national and marque events, including:
- Australia Day Live (Choreographer & Broadcast Movement Director)
- National NAIDOC Awards
- AFL Grand Final Ceremonies and ANZAC Day Ceremonies
- Formula One Grand Prix race build-ups
- Official Opening of Stadium Australia
- Marque Events for Cricket Australia, Soccer Australia, and Rugby Australia
- Major corporate events
- Large-scale television commercials
- Major cultural, civic, and broadcast celebrations
Her work brings together Australia's finest artists—from iconic national performers to leading contemporary voices—across music, theatre, comedy, and cultural torytelling.
Across four decades, Kerrie has delivered productions that have become part of Australia's cultural fabric, shaping moments watched by millions and collaborating with top-tier talent and creative teams.
Let's Create Something Memorable!
With four decades of experience shaping Australia's most-watched national moments, Kerrie Hayes brings unmatched creative depth to every project. Contact her to discuss your next event.